You Need a Helmet if You’re Target

That’s right. Target needs a helmet and I need one every time someone asks me if I’ve joined the boycott of a business that has been nothing but supportive of equal rights in the past. My father was a union man and I learned at an early age never to cross a picket line, but there’s a big difference between a line of striking workers and a line of people who are merely playing nasty politics. Targets is caught in the cross-hairs of a very big gun aimed, and please pardon me for this, at the wrong target.

The day after the U.S. Supreme Court handed down the 5/4  Citizen’s United decision, I was surprised at the large number of tweeters and bloggers ranting about the result. How could all of those individuals have had the time to read an extremely long judicial opinion replete with concurrences and a 90 page dissent, study it, analyze it, and write confidently about it so quickly?  Unfortunately, most of them had not read it. However, this isn’t the place to expound upon complex legal issues, the scope of the First Amendment, the significance of 5/4 decisions, and the intricate, inner workings of the third branch of government. The bottom line is that case made it legal for any organization, whether a non-profit, a union or a corporation, to spend its money on political advertising and campaigns.  Justice Kennedy wrote "If the First Amendment has any force, it prohibits Congress from fining or jailing citizens, or associations of citizens, for simply engaging in political speech."

So what did Target do? The corporation made a perfectly legal $150,000 contribution to MN Forward, a Minnesota organization promoting economic development and job growth. Why would they do that? I’m going to go out on a limb here and say it’s because Target, headquartered in Minnesota, is a business and economic growth is good for business.  MN Forward gave money to several candidates from both major parties, including one Tom Emmers, who is pro-business but opposed to marriage equality. Good for Emmers; bad for Target.

Target Corp. has long had a reputation for being gay friendly. It provides benefits for domestic partners of its employees. It sponsors the annual Twin Cities Gay Pride Festival in Minnesota. It scored 100% on the Human Rights Campaign Foundation's Corporate Equality Index in 2010. MSNBC, the so-called liberal news channel, refused to air MoveOn.org’s big Boycott Target ad. Target apologized. (Note to self- possible blog topic - You Need a Helmet when reading about people apologizing for things they did even if they weren’t wrong)

The boycott was a bust. Why? The entire thing was unfair and the organizers simply picked the wrong target. I’m off to Target now. Don’t yell at me as I go in and, please, don’t throw anything at my head in case I’m not wearing my helmet.