Where's the 2, Apple?

My big, belated birthday present arrived last night. (Yes, people still do get presents after 60) It was a couple of weeks late because my gifted gifter thought an iPad Air 2 would be better than the soon to be obsolete, plain old iPad Air. I, of course, agreed. Who doesn't want the latest and the greatest gizmo available?  

So, last evening was the long-anticipated unboxing. Who could have imagined the chaos and confusion that ensued? You see, there is no 2 anywhere on the box or on the actual device.

Given our shared and somewhat jaded perspective of a world where people don't care, don't check, or simply don't know, we assumed a mistake had been made. We were not happy. We were ready to head back to to the store to tell that careless clerk a thing or two before we figured it out by googling the parts number on the box and came to our senses. 

How do you identify which iPad is which? By measuring the width? By weighing it? Nope. You have to check the model numbers. Why Apple? Why? How hard would it be to just stick a damned 2 on there? Just wonderin'.